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Shampoos
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Hydrate Shampoo
Pamper your hair with PureOlogy's superb ZeroSulfate® and salt-free
formula and its extra gentle, rich, moisturizing lather. This
concentrated cleanser nourishes hair while preserving colour. Indulge in
the sensual ylang ylang, bergamot and patchouli aromas.
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Volume Shampoo
An extra gentle cleanser for extraordinary volume. This ZeroSulfate®
and salt-free shampoo volumizes while adding moisture - something no
other volumizing shampoo does! Preserves colour beautifully, while an
AromaTherapy Blend calms and soothes.
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SuperStraight Shampoo
Treat hair to luxurious smoothing and straightening with this
ZeroSulfate® salt-free, colour-preserving formula. Abolishes frizz,
relaxes tense curls and locks out humidity. Provides softness with
remarkable shine while reducing drying time.
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Purify Shampoo
Detoxify your hair while preventing colour oxidation with this
ZeroSulfate® clarifying treatment. Our exclusive blend of three
chelators & witch hazel, tea tree oil and baking soda, rinse away colour-
dulling residue from chlorine, hard-water minerals and styling build-up.
Great for everyday use on hair and body.
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Conditioners
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Hydrate Conditioner
You can feel this premium conditioner working to moisturize, detangle
and lock in colour. Multiweight Protein Complex, jojoba and shea butter
impart excellent lubricity and liveliness to your hair. Contains an
invigorating infusion of peppermint oils.
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Volume Conditioner
Defend your colour with this amazing lightweight conditioner that
volumizes while moisturizing and detangling without weighing hair down!
New technology volumizers give your hair fullness and a healthy glow.
Certified Organic Botanicals of wild rose, sandalwood, geranium and
basil condition and replenish.
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SuperStraight Conditioner
Transform unruly tresses and frizz to smooth, softened, detangled and
amazingly shiny hair. Lightweight silicone molecules significantly
reduce drying time with thermal and colour protection. Locks out
humidity. Leaves hair superbly conditioned and healthy. Salon smooth
every time!
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ReconstructRepair
Serious hair damage requires seriously intense, deep conditioning. This
colour-protecting formula rebuilds and strengthens damaged hair with
essential proteins, jojoba, shea butter and hazelnut oil. You'll see
dramatically improved hair condition instantly!
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ColourMax
A must-have formula to repair, detangle and protect against thermal
styling damage! Formulated with the highest concentration of nano
emulsion ingredients and our exclusive AntiFadeComplex™ of potent
antioxidants and full spectrum sunscreens, this colour defending formula
preserves and protects against harmful UVA and UVB rays like armor.
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Stylers
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PowerDressing
Dress up your style with this modern, colour protecting style creme.
Delivers body and control with medium hold support and a touch of
shimmering mica for shine. Gives curls curves, loves layers and, for
short styles, is seriously sexy!
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TextureTwist
Get standout definition with this unique, water-soluble texturizing
fibre paste. Mold, hold, piece, push, define and separate - whether your
hair is short or long and layered. This cutting-edge must-have
texturizer inspires creativity and ensures colour protection.
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RootLift
A light, clean, alcohol-free cream spray mousse builds amazing volume
and control while enhancing colour retention and providing spectacular
shine. Get unmatched humidity- resistance in all climates. Your hair
never had such all day fullness, shine and control!
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ShineMax
Turn frizz to fabulous! This amazing breakthrough protects and provides
lubricity while leaving your hair super smooth and shiny. Featherlight,
non-oily, this proprietary shine complex penetrates, strengthens and
seals in colour weightlessly for a vibrant shine.
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Pure Volume
Amplify your hair's bounce and flexibility as you blow it dry with this
remarkable alcohol-free volumizer. Lightweight, heat-activated molecules
penetrate the hair shaft, delivering maximum body, moisture and a
protective colour shield. The ultimate amplifier for long-lasting
style!
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SuperStraight Relaxing Serum
Fast and easy straightening! Eliminates frizz and provides humidity-
resistant thermal and colour protection. New multiweight silicones
smooth hair without alcohol or greasiness for straight, shiny results.
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Hair Sprays
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InCharge
This revolutionary, fine mist working spray for colour treated hair
delivers easy brush-through and flexible, medium hold while maximizing
colour retention. New resin technology, in an environmentally conscious
formula, leave hair shiny, touchable and humidity-resistant.
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InChargePlus
Lock in colour and style all day long with this super-firm finishing
spray. Advanced resin technology provides take-charge hold, resists
humidity and adds fabulous shine for uniquely flexible, long-lasting
style in an environmentally conscious formula.
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